The music can be added before or after taking the Snap. The music catalog available is varied and has been curated.
"Music can make video creation and communication more expressive, and offer another way to personally recommend music to your closest friends," wrote Snapchat in the caption.
When users receive a Snap equipped with Sound, they can immediately swipe up to find out the album, song title, to the musician.
Then, via the 'Play This Song' link, users can listen to the song in full on music streaming platforms, such as Spotify, Apple Music, and SoundCloud.
Not only does it include music in Snaps, Snapchat also claims to be testing a feature that allows users to create their own sounds and add them to their Snaps.
Together with this feature, Snapchat also announced Justin Bieber and Benny Blanco's newest song, 'Lonely; will be available exclusively in the Sound feature.
Snapchat Opens Office in Singapore, Strengthens Presence in Southeast Asia
Previously, Snap announced the recruitment of its first employee in Singapore. This step also strengthens the commitment of the company that owns Snapchat in the Southeast Asian market.
As a first step, Anubhav Nayyar will be part of the International Markets team led by Nana Murugesan as Managing Director. The International Markets team itself is known to be responsible for a number of Snap's growth strategies.
These strategies typically include expanding the company's operations in key global markets, promoting cultural relevance and building community, including rolling out a series of programs and local partnerships with telecom providers and OEMs.
"We are delighted to have the opportunity to grow our business in Southeast Asia. This region is one of the most dynamic and culturally diverse parts of the world," said Snap's Chief Strategy Officer, Jared Grusd.
Apart from that, Snap also plans to open an office in Singapore this year. Hence, the company is currently monitoring the Covid-19 pandemic and once the situation has subsided, Snap will establish its presence in the country.
Snap Plans in Southeast Asia
"Snap wants to celebrate and support diversity in Southeast Asia, and I can't wait to start building and fostering strategic partnerships, local content and communities across the region," said Director of Southeast Asia Market Development, Anubhav Nayyar.
In the future, the Singapore office will also strengthen Snap's support for multinational brand advertising partnerships based in the Asia Pacific region. For Snap, Southeast Asia has become increasingly important to the company in the last 12 years.
This is evidenced by several initiatives undertaken in a number of countries, including Indonesia. Some of the initiatives are localizing Augmented Reality Lens and creative tools called Kartini Day and Java Jazz Festival.
Photo Credit: Snapchat